Trust Bank Launches Co-Branded Credit Card for GP STAR Customers - Today Indian News

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Monday, May 1, 2023

Trust Bank Launches Co-Branded Credit Card for GP STAR Customers

 



Location: GP House, Bashundhara, Dhaka

In a strategic move to deepen customer engagement and enhance value-added services, Trust Bank  has partnered with Grameenphone Limited (GP) to launch a co-branded credit card exclusively for GP STAR customers. The partnership aims to merge the strengths of both companies—banking and telecommunications—to deliver superior experiences to premium users.

The Memorandum of Understanding (MoU) was officially signed during a high-profile event held at GP House in Dhaka’s Bashundhara residential area. Present at the ceremony were senior executives from both institutions, including Ahsan Zaman Chowdhury, Managing Director & CEO of Trust Bank , and Yasir Azman, CEO of Grameenphone.

🤝 Empowering STAR Customers with Premium Benefits

The newly launched GP-Trust Bank co-branded credit card is tailored specifically for Grameenphone’s STAR-tier customers, who are among the telecom company’s most valued subscribers. This initiative aims to reward loyalty with an exclusive suite of financial and lifestyle privileges.

Key Features of the Co-Branded Card Include:

  • Bonus GP internet data bundles upon activation

  • Discounts at select partner outlets, restaurants, and lifestyle brands

  • Waiver of first-year annual fees for STAR customers

  • Priority access to Trust Bank’s concierge services

  • Seamless bill payment and mobile recharge options directly through the card

This partnership comes at a time when digital inclusion and integrated services are increasingly critical to consumer satisfaction. By linking mobile and financial ecosystems, both companies hope to create a holistic digital lifestyle platform for their users.

🗨️ Leadership Comments

Ahsan Zaman Chowdhury, CEO of Trust Bank, shared his excitement:

“This partnership with Grameenphone reflects our vision to drive innovation in retail banking and deliver customer-centric solutions. The co-branded credit card is not just a product—it’s an ecosystem built around convenience, loyalty, and digital empowerment.”

Yasir Azman, CEO of Grameenphone, added:

“We are delighted to collaborate with a trusted financial partner like Trust Bank to extend more meaningful benefits to our STAR customers. This card strengthens our relationship with users by integrating mobile connectivity and financial services.”

💳 A Digital Leap in Lifestyle Banking

The co-branded credit card is part of Trust Bank’s broader effort to digitize and personalize banking services, particularly for the tech-savvy and mobile-first generation. The collaboration also demonstrates how telecom and financial institutions can work together to unlock new value propositions for their customers.

Trust Bank officials confirmed that the card is already in circulation and available to eligible GP STAR members. Interested users can apply via both Trust Bank’s physical branches and digital channels.

📈 Strengthening Market Leadership

This initiative further cements Trust Bank’s position as one of the leading retail and digital banks in Bangladesh. With its focus on customer convenience, fintech integration, and strategic alliances, Trust Bank is carving out a niche in the evolving Bangladeshi financial services landscape.

Meanwhile, Grameenphone continues to lead the telecom market by offering not just network access but also digital lifestyle enhancements—of which the co-branded credit card is a major step forward.

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